plastic free product and packaging design innovation
About Forensic Design Group
Mission
Services
Services
We believe that sustainable, plastic free design can change the world. Our vision is to create a future where all products are designed with health and environment in mind, and where plastic is a thing of the past.
Services
Services
Services
We serve businesses by providing practical, tested solutions for their corporate ambitions to become more sustainable, at scale, without compromise. Unlike traditional firms, we solve challenges by taking a holistic approach to environmental product design, considering the entire life cycle of a product from raw material to end-of-life d
We serve businesses by providing practical, tested solutions for their corporate ambitions to become more sustainable, at scale, without compromise. Unlike traditional firms, we solve challenges by taking a holistic approach to environmental product design, considering the entire life cycle of a product from raw material to end-of-life disposal. Through a meticulous and investigative approach, we design products and spaces that are functional, beautiful and always prioritises sustainability and wellbeing.
Partners
Services
Partners
We partner and work with plastic free noble and innovative material manufacturers, whom together with us, guide the development of our inventive solutions to market. Noble materials include: steel, aluminium, glass, ceramics, gold, silver, platinum, silicone, rubber (all from natural sources) New age materials include: Mushroom, plant fib
We partner and work with plastic free noble and innovative material manufacturers, whom together with us, guide the development of our inventive solutions to market. Noble materials include: steel, aluminium, glass, ceramics, gold, silver, platinum, silicone, rubber (all from natural sources) New age materials include: Mushroom, plant fibre, seaweed, cellulose and much more. These material examples will be utilised for our clients as well as ourselves.
Advisors
Services
Partners
An Advisory Board of experts ensure that the materials we select are safe for food contact and free from harmful chemicals, protecting consumer health. The advisors also guide our process of choosing eco-friendly materials and manufacturing practices, ensuring a reduced environmental footprint throughout the product lifecycle. Their inp
An Advisory Board of experts ensure that the materials we select are safe for food contact and free from harmful chemicals, protecting consumer health. The advisors also guide our process of choosing eco-friendly materials and manufacturing practices, ensuring a reduced environmental footprint throughout the product lifecycle. Their input ultimately supports the creation of innovative, high-quality products that align with ethical and environmental values, while meeting safety requirements for ourselves and our clients
Unplastic launching soon
We are putting our money where our mouth is! We are developing a revolutionary food storage system, that proves beautiful, plastic free solutions are possible and at scale.
About Forensic Design Group
Liann Al Chami - Founder & CEO
Steve Kelsey - Chairman Strategic Innovation
Lulu Laidlaw-Smith - Founder & CGO
The toughest part of disruption isn’t the idea - it’s inspiring belief. At Forensic Design Group, we're redefining behaviour by creating beautifully designed, non-toxic, non-plastic products and spaces that meet the undeniable consumer demand
Lulu Laidlaw-Smith - Founder & CGO
Steve Kelsey - Chairman Strategic Innovation
Lulu Laidlaw-Smith - Founder & CGO
Packaging has revealed how material choices shape brand success, often reflected in sales. At Forensic Design Group, we're not just replacing plastic—we're reimagining materials to reduce harm, improve health, and transform habits
Paula Al Chami - Founder & COO
Steve Kelsey - Chairman Strategic Innovation
Steve Kelsey - Chairman Strategic Innovation
To lead a practical, design-led revolution in plastic free living, turning growing consumer demand into real world solutions that are as scalable as they are sustainable. This isn’t just a career pivot, it’s a calling.
Steve Kelsey - Chairman Strategic Innovation
Steve Kelsey - Chairman Strategic Innovation
Steve Kelsey - Chairman Strategic Innovation
I pioneered the structural packaging and 3D brand design disciplines in the UK at my company PI Global, enhancing global brands in the FMCG space. I now focus my expertise and experience on creating healthy sustainable future products and pioneering real world economic design.
Richard Smith - CTO
Stephen Miller - Account Director
Elissa Simpson - CFO
Serial entrepreneur, recently launched boltcover.com valued at £6m in January 2025.
Elissa Simpson - CFO
Stephen Miller - Account Director
Elissa Simpson - CFO
A Fellow of the Chartered Institute of Management Accountants, Elissa expertly oversees financial strategy, statements, reporting and adherence to regulations.
Stephen Miller - Account Director
Stephen Miller - Account Director
Stephen Miller - Account Director
Highly experienced client services professional, with a track record of successfully leading digital, marketing and strategic projects in a wide range of industries.